Lawyernomics 2017 day 1 recap: The demand driven economy, data, and mindfulness
The first day of Lawyernomics 2017 has wrapped after a full day of sessions with Mark Britton, Sachin Bhatia, Jason Moss, Josh King, Seth Price, Christopher Anderson, Patrick Palace, Ozan Varol, and...
View ArticleLawyernomics 2017 Day 2 recap: How to be an entrepreneur, a lawyer, and a...
In today’s online, demand-driven economy, understanding how to place the right bets on yourself and your practice is an important tool to have in your toolkit. The second day of Lawyernomics 2017...
View ArticleDefend the LSC: Keep America great for half the price of a latte
According to our President, “Under a Trump administration, no American citizen will ever again feel that their needs come second to the citizens of foreign countries.” Various studies by the American...
View Article4 local SEO hacks lawyers can use to rank #1 in Google My Business
Local SEO should be a focus for attorneys because most of the time people don’t look for legal services outside of their geographic location. Unfortunately, this often results in many firms fighting...
View ArticleWe’ve updated our Terms of Use: Take a look under the hood
Businesses evolve, and so should their Terms of Use. At Avvo, we provide the largest online legal marketplace to consumers and attorneys. Our Terms have the onus of reflecting the breadth of services...
View ArticleWhy betting on your Brand is a safe bet
Last month, I had the pleasure of presenting at Lawyernomics 2017 in Las Vegas, a city where “betting” is a favorite but always risky, activity. My discussion, however, was not about betting the slots...
View Article7 tips to spring clean your practice
The work of a good lawyer is never done. That’s why it can be so difficult to take a step back from the day-to-day grind and get organized. But it’s also essential—a tidy desk, cleaned-up computer and...
View Article10 strategies for getting more clients with inbound links
If you look at all the attorneys ranking on the first page of Google, they share one commonality as it relates to SEO: They probably all have a decent amount of authoritative links pointing at their...
View ArticleEthics of using support staff in your firm
As our law practices grow and develop, we all learn the importance of utilizing support staff to increase efficiency and appropriately leverage our billing. It does not make financial sense for all...
View Article4 strategies to manage your time for profitability
Time is not our friend. This is the only resource which continues to be depleted and there is no way to replenish it. As of the day I am writing this article, there are approximately one hundred and...
View ArticleFutureLaw 2017: Attention, emotion, and disintermediation
By far my favorite moment at Stanford Law School’s FutureLaw event was during the Dan Katz panel titled The Perils and Promise of Predictive Analytics in Law. Part of the reason that this write-up is...
View Article5 tips to achieve better work-life balance this summer
Summer is officially here, and while it is no shorter than other seasons, it seems to fly by much more quickly. As such, it is critical that we maximize the fun while still maintaining, and hopefully,...
View ArticleNegative SEO for lawyers: How to know if you’re a victim and how to fix It
Negative SEO is the act of performing spammy, unethical, or otherwise malicious optimization tactics on another person’s website. It consists of off-site tactics because the party doing it most likely...
View Article4 simple ways to increase your productivity as a lawyer
If you’re like most lawyers I know, life is coming at you faster than you can manage it. You feel busy but not necessarily productive. You’re thinking too much, juggling too much, and doing too much....
View ArticleThe original legal innovators: Bates v. State Bar of Arizona
Two young law students graduate from law school and go to work for legal aid. They get excited about the possibility of serving the low-bono market, those who are above the poverty line and not...
View Article4 tips to make time for pro bono and volunteer work
Pro bono work is on the mind of most lawyers—even if they don’t always have time to follow through with their good intentions. And while pro bono work isn’t required by the ethical rules governing...
View ArticleAvvo’s response to the New York State Bar Association’s advisory opinion
Last Wednesday, August 9th, the New York State Bar Association (NYSBA) announced an advisory opinion finding that Avvo Legal Services violates New York’s rules of professional conduct – specifically,...
View Article6 tips that will make your organic search click through rate go through the roof
Getting on the first page of Google does not mean that you will automatically see a huge increase in traffic. People still have to click on your search result and there is still a significant amount of...
View ArticleHow lawyers can help in response to Hurricane Harvey and DACA
Last week we saw devastation hit Houston due to Hurricane Harvey and this week the country is hit with news that the Deferred Action for Childhood Arrivals or DACA, is being terminated. Both of these...
View Article3 steps to qualify the right clients for your practice
Qualify, qualify, qualify! These are the three words I always heard from my sales manager when I took my sales training program nearly thirty years ago in my first job after college selling cars. These...
View Article5 tips for falling back into your routine after summer
Each September, when the stores are stocked with school supplies, many cannot help feeling that it’s time to start over and come back to life after enjoying the summer. This is the time to reassess...
View ArticleThink Like a Client study will discover what clients value most in their lawyers
What do clients want when they hire you for your services? The Institute for the Advancement of American Legal Services (IAALS) in partnership with Avvo, seek to find that out. Answers to this question...
View ArticleThe mindset habits of attorneys behind today’s fastest growing firms: Part 1
Cultivating a growth mindset When a business isn’t growing, the common approach is to focus on restructuring your business strategy. Yet many times it’s not your strategy that prevents progress — it’s...
View ArticleThe mindset habits of attorneys behind today’s fastest growing firms: Part 2
Last week, we introduced the concept of a growth mindset and covered a handful of mindset habits utilized by today’s top attorneys. This week, we’re covering the rest of the 7 habits and offering...
View Article10 basic on-site SEO tips for attorneys
There are so many complicated aspects to SEO we often forget about the smaller, foundational elements that can have an impact. These kinds of things are often overlooked, easy to change and (unlike a...
View ArticleJosh King on the Tikd antitrust case against the Florida Bar
The other day, I wrote on my personal blog about the questionable intersection between ethics opinions and antitrust. My open question – are the Bars paying attention to their potential antitrust...
View ArticleAccess to lawyers and legal services: appealing to the Virginia State Bar
On Friday October 27, 2017 I spoke to the Virginia State Bar Governing Council regarding their proposed ethics opinion that could affect Avvo Legal Services, LEO 1885. Avvo opposes LEO 1885 for many...
View ArticleManaging my practice: What I learned and accomplished in 2017
With the onset of the 2018 New Year, it is time to reflect on the good and bad of last year and consider what can be improved going forward. As a family lawyer, my practice is typically guided by State...
View ArticleLawyernomics 2018 aims to help build strong connections – and strong...
This week Avvo announced that Dan Abrams, Chief Legal Affairs Anchor for ABC News, will deliver one of two keynote speeches at Lawyernomics 2018. The conference takes place May 21 – 23 at The Venetian...
View ArticleWhy the ABA’s Proposed Attorney Advertising Rule Changes Don’t Go Nearly Far...
So, after much discussion, the ABA has proposed changes to the model rules relating to attorney advertising. Some of these changes are good. In particular, the proposed new solicitation rule focuses on...
View ArticleBuilding your online presence and reputation is easier than you think
With the advent and development of the internet, consumers are more informed than ever before. And thus, your online presence There is a wealth of information about all products and services one would...
View Article8 Reasons to attend Lawyernomics 2018 in Las Vegas [Register]
Whether you’re already attending Lawyernomics 2018 – or are perhaps still on the fence with your decision – there are plenty of reasons to attend this year’s conference. The legal industry is changing...
View ArticleQ&A with Lawyernomics 2018 keynote speakers: Dan Abrams and Wendy Davis
Lawyernomics 2018 is set to feature a multitude of industry leaders, peers, and legal marketing experts – working together to educate and advance how attorneys can further manage and grow their...
View Article3 times responsiveness brought value to my practice
Despite all the education and experience we attain and apply to generating new business for our practice, there’s an aspect of business development that we frequently overlook – client responsiveness....
View Article2018 Lawyernomics Presentations [PDF downloads]
Avvo’s 2018 legal marketing conference has come and gone, and now you can download the Lawyernomics presentations! We hope you’re already taking advantage of the tactics presented at this year’s event,...
View ArticleHow to effectively address client reviews
When consumers are looking for legal help, reviews matter. According to Avvo research, 95% of survey respondents said that reviews helped them determine which attorney to hire. Since reviews remain...
View ArticleHow do attorneys measure success?
When you go home at the end of a long week, how do you know if you were successful? There are various ways to measure success as an individual and as a business, but the true benchmark of value varies...
View ArticleVideo: Tech, Data and your Law Practice [Lawyernomics 2018]
In recent years, data has infiltrated everything we do. To adapt to current consumer trends, lawyers must improve their firm’s internal processes. Jack Newton, Clio CEO and Co-Founder, and Patrick...
View ArticleVideo: Voice Search + Digital Knowledge Management [Lawyernomics 2018]
The way Duane Forrester sees it, digital voice assistants like Amazon’s Alexa or Google Home are just the beginning. The voice recognition technology and UI will continue to improve—and to infiltrate...
View ArticleHow do attorneys communicate with clients?
Good communication is a key ingredient to building strong client relationships. In addition to staying responsive to current clients, timely replies to inquiries can make the difference between a new...
View ArticleVideo: Designing your Law Firm to Work for You [Lawyernomics 2018]
As a criminal defense lawyer in Atlanta, Georgia, Erin Gerstenzang knows that lawyers don’t always have control over the facts of the case, or even the results. But what every lawyer can control is the...
View ArticleVideo: 8 Ways to Create Compelling Content [Lawyernomics 2018]
For a company operating in today’s landscape, content is king. But when every business is writing blogs, and producing podcasts, and adding to the 300 hours of video uploaded to YouTube every minute,...
View ArticleFive Tips for Winning Clients Over at the Initial Consultation
Many blog articles address how to market for the purpose of attracting new legal clients. When these strategies work, and clients start calling, lawyers feel confident that their businesses are...
View ArticleThe surprising benefit of negative reviews
Positive online reviews are good for business, so it’s only natural attorneys try to avoid negative ones. But what if negative reviews weren’t always so bad? What if their presence could bring an air...
View ArticleVideo: 5 Simple Ways to Build Client Trust [Lawyernomics 2018]
If lawyers can gain their client’s trust, they can win their business. Luckily, thanks to technology and a swath of online tools, earning trust and providing a better overall client experience is as...
View ArticleVideo: Alternative Revenue Streams Panel [Lawyernomics 2018]
Managing a successful law firm is like running any other successful business. It takes talent, hard work, a steady stream of clients, and—most importantly—the willingness and ability to adapt and...
View ArticleHow to Drive Growth with Content and Relationships
The following is a guest post by Shaun Buck, CEO of The Newsletter Pro. Read on to learn more about how to create content for your firm and help build relationships to grow your practice. I’ve worked...
View ArticleInfographic: Four parts of your Avvo profile to prioritize
Your Avvo profile is key to attracting new clients. In a 2017 survey of over 500 visitors to Avvo, people weighed in on which information factors into their decision to hire. Out of 12 options, these...
View ArticleWe’d like to introduce you to Martindale-Avvo
Earlier this year, the Martindale Legal Marketing Network and Avvo joined forces to better serve the legal community. We’re excited to continue bringing together our strong history and innovative...
View ArticleOur blog has a new home. Please visit www.martindale-avvo.com/blog
Our blog has moved. Please visit www.martindale-avvo.com/blog for the latest research and legal marketing best practices that help grow your firm. The post Our blog has a new home. Please visit...
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